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Best of Golf New Zealand Industry Newsletter |
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Jan - Feb 2011
Welcome to the first edition of the Best of Golf New Zealand e-newsletter for 2011.
The year has started off at a rapid pace with activity in the trade and media space as well as a brand refresh, new website and content update. Read on for more information on what we’ve been up to. We thank you for your support in the new phase of the Golf Tourism Marketing Network and look forward to working with you.
In this issue:
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Christchurch Earthquake – update |
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The Tuesday 22 February earthquake has caused significant damage across the Christchurch city and region. The Best of Golf New Zealand would like to express our deepest sympathies to all of those affected by Christchurch’s earthquake.
For updates on the golf courses in the Christchurch/Canterbury region and the latest in course news please visit the Canterbury Golf website: www.canterburygolf.co.nz.
For all other updates, please visit www.civildefence.govt.nz or the Environment Canterbury's earthquake site at www.canterburyearthquake.org.nz. |
New Best of Golf New Zealand site live |
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The revised Best of Golf New Zealand site was launched in January with a new look and feel, as well as a more extensive overview of New Zealand golf tourism. The website will be a work in progress over the next couple of months as we continue to streamline and update content.
Website views in Febraury are twice as high compared with the same period last year, with most views coming from New Zealand, Australia and the United States. We look forward to beinging you web-generated statistics and more information on your potential golf visitors as the year progresses. |
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Tourism New Zealand product update |
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The Best of Golf New Zealand has been featured in Tourism New Zealand’s trade newsletter and product update for January 2011 highlighting the Best of Golf New Zealand activities.
The aim of the product update was to educate the international travel trade on how the golf network can assist off-shore travel sellers (ranging from retail agents to product and agency managers) targeted to Australia, Canada, China, Europe, Germany, India, Japan, Korea, Singapore/Malaysia, UK/Ireland, France and Holland.
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Read more › |
Best of Golf New Zealand Visitor Guide |
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The Best of Golf New Zealand Visitor Guide will be an update to the Pure Golf brochure produced in 2009 and aims to fill a gap in the market in time for Rugby World Cup 2011.
We will be offering editorial and advertising space for those top courses invited to be full members, top championship courses based in Rugby World Cup 2011 host cities, golf tour operators and trade associates. We are currently working on an advertising prospectus and will have this out to you in due course.
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New Zealand Corporate Traveller Magazine feature |
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The Best of Golf New Zealand has entered into a partnership with New Zealand Corporate Traveller Magazine to promote golfing in New Zealand across four seasonal issues. The summer issue kicked off with a Queenstown feature, outlining the best of the region’s golf offering.
NZ Corporate Traveller Magazine targets the corporate and incentives market with distribution in key locations such as airport lounges and hotel lobbies, as well as to the nation’s top CEOs, MPs and travel executives. We believe this to be a key space for golf to have a presence, particularly with corporates travelling in and around Rugby World Cup 2011.
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Read more at The Best of Golf New Zealand Media Library › |
US golf journalist tours North Island |
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The Best of Golf New Zealand recently hosted renowned golf journalist Joel Zuckerman.
While Joel’s primary focus was golfing in Godzone, he also enjoyed plenty of other outdoor adventures including black water rafting, mountain biking and sailing along his journey through Auckland, Taupo and Napier. Look out for Joel’s articles in the Best of Golf media library in the coming months.
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Golf Australia feature |
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Golf Australia recently ran a feature of ‘Kiwi Classics’ featuring a country-wide spread of courses from Carrington right down to Arrowtown GC.
The 20-page spread is an extensive snapshot of visitor-ready courses and tour operators and great exposure to Golf Australia readers. |
Read more at The Best of Golf New Zealand Media Library › |
Industry News |
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New Zealand Open Dates and Venue announced
Read more »
Tourism New Zealand 's research into 'Active Considerers' available online
Read more » |
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Consumer newsletter |
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For all of our New Zealand-based golf associates: If you have any deals/specials you would like to offer, or event information you would like to communicate to consumers signed up to The Best of Golf New Zealand bi-monthly newsletter, please send these through to lorrin@bestofgolfnewzealand.com by 5pm, Monday 7 March.
These will be included in our consumer newsletter to be sent out to our database of 4000+ potential golf visitors. |
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